Everything you need to know about TrustOutreach, verified cold email agencies, and how to get started.
TrustOutreach is a public leaderboard of verified cold email agencies. We verify agency performance metrics directly from Instantly.ai API connections, similar to how TrustMRR verifies SaaS metrics through Stripe. Agencies can showcase their verified performance, and companies can find proven cold email agencies based on real data.
TrustOutreach verifies metrics by connecting directly to agencies' Instantly.ai accounts via read-only API keys. This ensures all performance data—reply rates, emails sent, opportunities, and engagement value—comes directly from the source. We never rely on self-reported numbers.
Yes, TrustOutreach is completely free for both agencies and companies looking for agencies. There are no fees to browse the leaderboard, view agency profiles, or submit your agency for verification.
Agency metrics are automatically synced from Instantly.ai hourly. This means you're always seeing the most up-to-date performance data for verified agencies.
Yes. TrustOutreach only uses read-only API keys, which means we can view your metrics but cannot modify any settings, send emails, or access sensitive data. Your API key is encrypted and stored securely. You can revoke access at any time from your Instantly.ai settings.
Your profile shows verified metrics including reply rate, emails sent, opportunity rate, active campaigns, total leads contacted, and engagement value. All metrics are pulled directly from your Instantly.ai account.
Yes, you can update your agency description, category, and other profile information at any time. Performance metrics update automatically from your Instantly.ai connection.
Agencies are ranked by engagement value, which combines reply rates and email volume to reflect overall performance. You can also filter and sort agencies by specific metrics like reply rate, opportunity rate, or total emails sent.
Use the TrustOutreach leaderboard to browse verified agencies by performance metrics. Filter by category, country, reply rate, or other criteria. Each agency profile shows detailed metrics, active campaigns, and contact information to help you make an informed decision.
Industry benchmarks vary, but generally: 10-20% is considered good, 20-30% is excellent, and 30%+ is exceptional. However, reply rates can vary significantly based on industry, target audience, and campaign goals. Use TrustOutreach to see real-world benchmarks from verified agencies.
Each agency profile includes contact information when available. You can use the "Contact agency" button on their profile page, or visit their website directly if provided.
Yes, all agencies on the main leaderboard are verified through Instantly.ai API connections. We also display manual submissions that have been reviewed by our team, but these are clearly marked. Verified agencies show a "Verified" badge on their profiles.
Engagement value is a metric that estimates the business value of outreach activities. It assigns $25 to each email reply and $2 to each email open, providing a proxy for pipeline value. This helps compare agencies beyond just reply rates.
Currently, TrustOutreach focuses on Instantly.ai for verification. This ensures consistent, reliable data across all agencies. We may add support for other platforms in the future based on demand.
Yes! Each agency profile includes an embed badge feature that you can add to your website. This displays your verified metrics and links back to your full TrustOutreach profile.
Use the "Share profile" button on your agency page to generate shareable links for social media, email, or other platforms. You can also use the embed badge to showcase your verified metrics on your website.
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