Cold Outreach Statistics

Live data from 1,013,541 verified leads across 130 campaigns.

Leaderboard Benchmarks

Avg Reply Rate

6.8%

Median Reply Rate

3.8%

Avg Open Rate

22.4%

Engagement Value

$679,075

Avg Opportunity Rate

2.6%

Total Opportunities

9,956

Leads per Opportunity

101.8

Reply Rate Distribution

0% - 5%94.6%

5% - 10%3.8%

10% - 20%0.0%

20% - 30%0.8%

30%+0.8%

Campaign Volume Distribution

1 - 100 leads84.6%

101 - 1K leads5.4%

1K - 10K leads3.8%

10K+ leads6.2%

Opportunity Rate Distribution

0%84.6%

0% - 1%5.4%

1% - 3%4.6%

3% - 5%3.8%

5%+1.5%

Leads Contacted vs Opportunities Created

Each point is a campaign. X-axis = leads contacted, Y-axis = opportunities created, bubble size = reply rate.

Log leadsLog opportunities

Correlation Snapshot

Quick relationship checks across the full dataset.

Leads vs Reply Rate

+0.07

Open Rate vs Reply Rate

+0.01

Country Leaderboard

View all countries

#	Country	Campaigns	Leads	Engagement Value
1	Washington DC-Baltimore Area	1	612,800	$532,100
2	Unknown	33	158,205	$12,175
3	Poland	1	95,810	$59,850
4	Spain	3	80,112	$25,775
5	Germany	2	27,392	$9,000
6	United Kingdom	8	15,935	$12,450
7	Nigeria	3	10,304	$12,675
8	Pakistan	1	4,639	$250
9	Canada	1	3,486	$4,775
10	India	3	2,102	$575
11	United States	20	1,881	$9,075
12	Mexico	1	614	$0

Top Categories by Reply Rate

Category	Leads	Avg Reply	Median Reply	Avg Open
Cold Email Agency	1,011,441	7.1%	4.1%	—
LinkedIn Outreach Agency	2,100	1.6%	1.6%	22.4%

High Reply, Low Volume Outliers

Campaigns in the top 5% reply-rate cohort with smaller lead volume.

Campaign	Country	Leads	Reply Rate	Open Rate
Forge	Unknown	705	41.6%	0.0%