Cold Outreach Statistics

Live data from 825,092 verified leads across 122 campaigns.

Leaderboard Benchmarks

Avg Reply Rate

9.6%

Median Reply Rate

4.1%

Avg Open Rate

—

Engagement Value

$83,575

Avg Opportunity Rate

2.7%

Total Opportunities

8,903

Leads per Opportunity

92.7

Reply Rate Distribution

0% - 5%96.7%

5% - 10%1.6%

10% - 20%0.0%

20% - 30%0.8%

30%+0.8%

Campaign Volume Distribution

1 - 100 leads90.2%

101 - 1K leads4.9%

1K - 10K leads1.6%

10K+ leads3.3%

Opportunity Rate Distribution

0%90.2%

0% - 1%2.5%

1% - 3%4.9%

3% - 5%1.6%

5%+0.8%

Leads Contacted vs Opportunities Created

Each point is a campaign. X-axis = leads contacted, Y-axis = opportunities created, bubble size = reply rate.

Log leadsLog opportunities

Correlation Snapshot

Quick relationship checks across the full dataset.

Leads vs Reply Rate

+0.07

Open Rate vs Reply Rate

+0.00

Country Leaderboard

View all countries

#	Country	Campaigns	Leads	Engagement Value
1	United States	22	694,210	$37,450
2	Poland	1	100,225	$0
3	Germany	2	21,980	$35,000
4	United Kingdom	7	5,725	$2,725
5	Unknown	31	1,488	$8,400
6	Spain	1	790	$0
7	Mexico	1	614	$0
8	France	15	15	$0
9	Paris	1	4	$0
10	Brazil	2	2	$0
11	Sweden	2	2	$0
12	Denver Metropolitan Area	2	2	$0

Top Categories by Reply Rate

Category	Leads	Avg Reply	Median Reply	Avg Open
Cold Email Agency	803,113	10.4%	4.2%	—
Software Development	21,979	3.1%	3.1%	—

High Reply, Low Volume Outliers

Campaigns in the top 5% reply-rate cohort with smaller lead volume.

Campaign	Country	Leads	Reply Rate	Open Rate
Forge	Unknown	705	41.6%	0.0%