Cold Outreach Statistics

Live data from 892,269 verified leads across 126 campaigns.

Leaderboard Benchmarks

Avg Reply Rate

7.6%

Median Reply Rate

3.8%

Avg Open Rate

18.7%

Engagement Value

$692,225

Avg Opportunity Rate

2.8%

Total Opportunities

9,643

Leads per Opportunity

92.5

Reply Rate Distribution

0% - 5%96.0%

5% - 10%2.4%

10% - 20%0.0%

20% - 30%0.8%

30%+0.8%

Campaign Volume Distribution

1 - 100 leads87.3%

101 - 1K leads4.8%

1K - 10K leads2.4%

10K+ leads5.6%

Opportunity Rate Distribution

0%87.3%

0% - 1%4.0%

1% - 3%4.8%

3% - 5%2.4%

5%+1.6%

Leads Contacted vs Opportunities Created

Each point is a campaign. X-axis = leads contacted, Y-axis = opportunities created, bubble size = reply rate.

Log leadsLog opportunities

Correlation Snapshot

Quick relationship checks across the full dataset.

Leads vs Reply Rate

+0.07

Open Rate vs Reply Rate

+0.00

Country Leaderboard

View all countries

#	Country	Campaigns	Leads	Engagement Value
1	United States	22	694,210	$567,325
2	Poland	1	95,810	$59,850
3	Germany	2	48,692	$26,850
4	Unknown	32	21,905	$12,175
5	United Kingdom	8	15,935	$12,450
6	Nigeria	2	10,057	$12,275
7	India	3	4,202	$1,300
8	Spain	1	790	$0
9	Mexico	1	614	$0
10	France	15	15	$0
11	Ukraine	2	2	$0
12	Brazil	2	2	$0

Top Categories by Reply Rate

Category	Leads	Avg Reply	Median Reply	Avg Open
Cold Email Agency	843,578	8.0%	4.1%	18.7%
Software Development	48,691	3.1%	3.1%	—

High Reply, Low Volume Outliers

Campaigns in the top 5% reply-rate cohort with smaller lead volume.

Campaign	Country	Leads	Reply Rate	Open Rate
Forge	Unknown	705	41.6%	0.0%